Print is Powerful

It’s easy to make the assumption that print advertising has suffered due to the rise of the digital era. However, plenty of studies indicate print is still alive and well.

Did you know that in Training & Conditioning*:

Over 80% of our audience is directly involved in purchasing decisions for one or more categories
Each issue is read by an average of 2.5 people
Over 70% of the Training & Conditioning audience works with more than 100+ athletes on an annual basis

Our exclusive “Power of Print” program is an exciting new way to generate leads from your print advertising investments. When each issue becomes available, a digital edition is sent via email and social media, providing you more exposure to your products. On average, we deliver more than 800 leads per issue!

Where do the Power of Print leads come from?

These leads represent the email addresses that have clicked through to view the digital edition of our magazine, which included your advertisement.

Questions about our Power of Print leads? Visit our Power of Print FAQs.

Capitalize on the leads from your ad in Training & Conditioning

Additional package options include:

Retargeting
What is Retargeting?

Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.

With Training & Conditioning’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.

Email Marketing Campaigns

Send emails directly to the list of leads based on a previous email campaign.