It’s easy to make the assumption that print advertising has suffered due to the rise of the digital era. However, plenty of studies indicate print is still alive and well.
Did you know that in Training & Conditioning*:
Our exclusive “Power of Print” program is an exciting new way to generate leads from your print advertising investments. When each issue becomes available, a digital edition is sent via email and social media, providing you more exposure to your products. On average, we deliver more than 800 leads per issue!
Where do the Power of Print leads come from?
These leads represent the email addresses that have clicked through to view the digital edition of our magazine, which included your advertisement.
Questions about our Power of Print leads? Visit our Power of Print FAQs.
Retargeting
What is Retargeting?
Retargeting, also known as remarketing, is a form of online advertising that can help you keep your brand in front of bounced traffic after they see your print or digital ads. For most websites, only 2% of web traffic* converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users* who don’t convert right away.
With Training & Conditioning’s retargeting packages, we can help you set up retargeting campaigns across our publication websites and social media to help capitalize on missed traffic.
Email Marketing Campaigns
Send emails directly to the list of leads based on a previous email campaign.